Communication is all about perception. Your audience can tell when you are not being authentic. This is why it is very important to align your values with your words...
Positive attributes make up your "It" factor. When you focus on your positive attributes, your confidence is allowed to take center stage.
Your listener wants to feel included. Identify their needs and be sure to address them during any communication.
Your communication style and values should be connected. This allows your message to be more powerful and effective.